The Good Digital Collective

Online marketing for good.

We help charities and nonprofits grow their supporters and regular donors online.

About us.

As experts in digital lead acquisition and performance marketing, we channel over two decades of shared online marketing knowledge to support charities and nonprofits in expanding their databases, securing new regular donors, and spreading good vibes far and wide through creative digital marketing strategies.

Founded and run by self-proclaimed hippy “keyboard” activists, Tristan Greenacre & Ach Ratnayeke, The Good Digital Collective aka GDC, was created with a simple philosophy – Leverage digital marketing to boost the impact of positive change makers in the world.

What we do best.

New supporter acquisition & growth

Lead generation, petition signs, quizzes, surveys, two-step campaigns & more

Tax and regular donor campaigns

Multi-channel strategy and approach, dynamic reporting dashboard to stay informed.

Google grant and ads management

Scale your Google campaigns and use the full Google grant budget

Ad creative and copy support

Channel specific best practice and ad copy templates.

We've been doing this for a while.

Over 15 years of combined digital marketing experience in the charity & nonprofit sector has let us test and learn a little bit…

in ad-spend managed

$ 0 m+

new supporters aquired

0 m+

raised online

$ 0 m+

google grant managed

$ 0 m+

How we work.

Trust

We’re an open book, no surprise fees and we don’t take kickbacks from the partners we collaborate with. We like to work within your owned channels, so you always have visibility, your never tied down to us, and you always own your own data…forever!

Simplicity

We like to keep it simple, no bizarre digital lingo, no complex dashboards. We’ll work with you to make things understandable and easily accessible for all involved.

We love what we do, and we love imparting our knowledge to help our charity and nonprofit orgs grow their digital know how along the way.

Love

We choose to work with impactful charity and nonprofit organisations driving positive change in the world. We want our families to grow and be left with a world we’re proud of.

Our goal is to make working with us a delight.

How we help charities and nonprofits make an impact.

Supporter Acquisition and 2-Step Campaigns

We spend millions in media every year running supporter acquisition, lead generation and 2-step lead to call campaigns for charities and nonprofits. It’s a proven tactic that’s helped charities grow their donor databases for years, and continues to do so. We know the conversion rates, we know the creative style, we know the channels, we know the seasonality and we’ve built the dashboards.

It’s kind of our bread and butter.

Tax & Appeal Donation Campaigns

This is the big one. We've led multiple Tax campaigns to record amounts and get it's the biggest fundraising date in the calendar. We can help you run cross channel campaigns ensuring we are reaching the right mixture of new & existing supporters at the right time with the right message.

Google Grant Management

Free money is great, grant accounts are weird. Just let us make sure you’re using it all in the best way possible.

Consulting & Training

Our consulting service can be pretty flexible. Generally we find ourselves building reporting dashboards, cleaning up tracking and tagging, running audits or even just proving an extra set of eyes to check out media plans and ad campaign setups.

We’re not lecturers, we don’t have beautifully structured syllabus and training manuals (digital changes every few seconds anyway), we just love to share our knowledge. We’re all ears, get us on your Slack, WhatsApp groups and fire away questions, setup some calls as you need. Let us up-skill your teams paid media game on the fly, on-going, always.

Clients we work with

What they say

It’s been over 5 years with GDC, and we keep getting better, learning more and winning! What more needs to be said to speak to the impact GDC has had at Greenpeace. Sometimes we forget they’re not actually Greenpeace employees.

Tristan and Ach will forever be on our Xmas party invite list!

Greenpeace Australia Pacific

Kylie - Head Of Digital

The GDC team are a pleasure to work with. Paid media was never a big focus for us, but while working with GDC, that mindset quickly changed.

The impact GDC has had on the organisation and team has been phenomenal, not only through paid media, but also by sharing their what seems like never ending wealth of knowledge, coaching our team in all things digital. Something about grant account?

The Ethics Centre

Kathleen - Head Of Digital

Helped children born with hearing loss

The Shepherd Centre

Joanna - Head Of Digital

Contact Us.

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